Expanscience AI Marketing Masters: Retelling the Brand with AI
On 23 July 2026 we ran AI Marketing Masters for the Expanscience teams: using AI tools, the groups rewrote the brand story, produced everything from infographics to a rap track, and competed on stage.
The idea behind AI Marketing Masters is clear: each team is handed a brand universe — Expanscience's Mustela, Lierac, Phyto, Roger&Gallet and Piascledine — and asked to retell it with AI tools. The point isn't to say "we used AI"; it's to grasp the brand's values and turn them into persuasive, creative content.
At the workshop we ran on 23 July 2026, teams first unpacked the brand brief, then moved into production. Starting from the theme "Every Smile Leaves a Mark," they produced brand-tree infographics, slogan sets and even a rap track about the brand — all within a few hours.
In the finale every team brought its work to the stage. The jury weighed originality, brand fidelity and presentation energy; the winning team put on their medals and posed with the work on screen.
This format turns AI from a showpiece into a tool that flexes a team's shared-creativity muscle. To design it for your team, get in touch.
Start with 5 short questions — we'll prepare a custom quote in under 24 hours.
