Case Studies
EventsJuly 3, 2026· 2 min read

Orient Express City Game: On a Mission in Karaköy

In the Orient Express–themed city game played along the Beyoğlu-Karaköy line on 3 July 2026, teams blended into Istanbul with challenges ranging from the simit seller to the fishermen.

Participant completing a challenge at a chestnut cart in Karaköy

Our Orient Express–themed city game makes participants players in the city, not tourists. On 3 July 2026, teams descending from Beyoğlu to the Karaköy waterfront blended into real street life, mission list in hand.

Mission: haggle with the simit seller — real shopkeepers on stage.

The challenges feed off the city's fabric: a photo at the chestnut cart, a try at rod fishing on Galata Bridge, a team pose on İstiklal. Every completed mission earns points, and every point a sweet edge in the final.

Mission time at the fishing rods on Galata Bridge.

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