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EventsJuly 3, 2026· 2 min read
VR Football Activation: Stadium Thrills in the Supermarket Aisle
At the VR football pitch we set up in Ankara on 3-4 July 2026, shoppers put on the headset and felt penalty-shootout thrills on the turf — this is how a brand activation sticks.
The measure of a brand activation is people stopping to join in. The VR football area we built inside a supermarket in Ankara on 3-4 July 2026 — green turf, goal net and a welcoming crew — made shoppers park their trolleys.
Everyone who put on the VR headset found themselves in a virtual stadium: penalties, reflex saves and prizes based on the score. Kids and adults alike queued up.
If you would like a VR-based brand activation in-store or at a festival, get in touch.
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