Holograms at Events: How They Work and Where to Place Them

A hologram at an event turns a logo, product or message into a three-dimensional image that seems to float in mid-air, creating a striking focal point in the foyer, on stage or in an exhibition area. The most common devices are hologram fans with spinning LED blades and vertical hologram displays.

The video shows a set-up we built in the foyer of a conference centre in Harbiye, Istanbul: the words "İşimiz Ticari Diplomasi" (Our Business Is Commercial Diplomacy) floating above white plinths behind a rope barrier, against granite walls. Guests stopping to look and reaching for their phones sums up what a hologram does in a foyer.

How does a hologram work?

Most holograms used at events are not true holograms in the scientific sense but display techniques that create the same effect. The most common is the hologram fan: blades fitted with LED strips spin very fast, the LEDs light up at exactly the right moment in each position, and the eye reads the light as a continuous image. Because the spinning blades are almost invisible, the image seems to hang in the air in front of a dark background.

Other methods include transparent screens and life-size cabinet-style hologram displays. If you want to show a life-size presenter or product on stage, our hologram display launch guide focuses on that scenario.

Where should a hologram go at an event?

• Foyer and registration: shows the event theme or slogan at the first point guests reach.
• Beside the stage: supports a talk by showing the product or logo in three dimensions.
• Exhibition and product areas: next to display plinths, as in the video, it tells the story of the item on show.
• Trade show booths: a visual hook that stops people looking in from the aisle.
• Gala entrances: brings the evening's theme into the welcome moment.

What should you watch for when setting up a hologram?

• Keep the background dark and plain: the image reads more clearly against a dark surface, and the effect fades in front of a very bright wall.
• Control the light: spotlights shining straight down and daylight wash the image out.
• Leave a safety distance: devices with spinning blades are mounted out of reach or inside a protective enclosure, with a barrier in front. The video set-up used a tall pole and a barrier too.
• Keep content short and high-contrast: animations on a black background, looping every few seconds, give the sharpest result.
• Plan the viewing angle: a hologram looks best from the front, so face the device towards the guest flow.

What affects hologram pricing?

Our Hologram service comes in 65 cm, 100 cm and 180 cm sizes. The main price factors are device size and quantity, whether content is produced from scratch, event duration, city, set-up times and stage integration. Content preparation, installation and on-site technical support throughout the event are on us.

Frequently Asked Questions

Share your venue, message and event date, and we will choose the right size and placement and prepare content for your brand. For a hologram plan, contact us.